Relaunch of the entire OTC packaging design of the MEDICE Health Family

‘We are Family’ - this is the motto under which the newly packaged OTC medicines of the MEDICE Health Family are now entering pharmacies. The aim of the visual relaunch is to emphasise the Group's broad portfolio through the homogeneous appearance of all products in order to be perceived even more strongly as a leading healthcare provider. The modern, functional graphics signalise the high effectiveness and quality of the entire product range, which is manufactured in Germany. The colour schemes and icons visualise the indication areas of the individual preparations and make it easier for pharmacy staff and customers to find their way around.

Dorithricin®, Remifemin®, Soventol®, Cystinol akut®, Stilaxx® - some of the best-known OTC brands or ‘newcomers’ on the market come from the MEDICE Health Family. With a wide range of products, the supplier covers the most common indications for adults and children - from acute urinary tract infections to colds and menopausal symptoms. In short, the products in the MEDICE Health Family fulfil the basic health needs of the whole family and are firmly established in medicine cabinets and travel pharmacies.

With a turnover of more than 200 million euros based on pharmacy retail prices (rAVP), MEDICE is the number 12 OTC manufacturer in the pharmacy sector according to Insight Health.

Graphics, colour scheme and icons visualise brand messages and product benefits

The new eye-catching and expressive packaging of the MEDICE Health Family has a high recognition value and emphasises brand messages and benefits. The uniform design of the MEDICE product family, which has now grown to more than a dozen members, makes it immediately recognisable that they belong together.

The colours provide an orientation aid for the situations in which the respective product is used: preparations for acute treatment stand out brightly - Cystinol akut® for urinary tract infections, for example, appears in striking pink and yellow. Aqualibra® for curative flushing of the bladder in the case of recurrent urinary tract infections has been given a light, muted blue colour.

The red Soventol® Cremogel with hydrocortisone acetate is tailored to acute skin inflammations and stands out in the visual selection with its signal colour. In contrast, Soventol® Gel appears in a cool light blue colour. With its anti-allergic effect, it is used for stings and ensures that the sting ‘does not become more’.

Icons for certain parts of the body - such as the bladder, respiratory tract, gastrointestinal tract or skin - refer to the areas of application. In the case of phytopharmaceuticals, a stylised leaf also serves as an identifying feature of the herbal raw materials.

Using specific colours and images, some products can be assigned to target groups and indication areas at a glance. For example, Remifemin® for menopausal symptoms is dominated by feminine pink colours.

Market research gives top marks for attractiveness and recognition value

Current market research confirms the successful packaging relaunch: over 80% of pharmacists surveyed gave the new brand image top marks of ‘good’ or ‘very good’. They placed the design in the highest category in terms of attractiveness, memorability and recognition value. By the way: The changeover of the folding boxes with unchanged formulations and PZN numbers will take place immediately and seamlessly. Products in the previous design will of course remain fully marketable.